Advocacy
Strengthening Alberta’s Mortgage Industry through Representation, Relationships, and a Unified Voice.
Advocating Alberta’s Mortgage Industry
AMBA is the trusted voice of Alberta’s mortgage professionals: representing the interests of brokers and brokerages in conversations with provincial regulators, elected officials, and national partners. We ensure mortgage professionals are recognized as essential contributors to Alberta’s real estate and financial sectors.
With over five decades of experience at the advocacy table, AMBA participates in key consultations, legislative reviews, and industry-shaping conversations across the province.
learn more about AMBAOur Advocacy Priorities
Provincial Representation
AMBA serves as a recognized stakeholder with:
- Service Alberta
- Real Estate Council of Alberta (RECA)
- Mortgage Brokerage Industry Council
Through these relationships, we advocate for:
- Strong professional standards in mortgage associate education
- Policies that protect consumers and support informed financing decisions
- A sustainable, well-regulated mortgage marketplace
National Representation
AMBA proudly partners with Mortgage Professionals Canada (MPC) to ensure mortgage brokers nationwide are represented in federal policymaking. Together, we work toward a unified, influential voice on key national issues such as housing affordability, regulatory reform, and mortgage policy stability.
Why Advocacy Matters?
Your voice — combined with the collective representation of AMBA’s Members — strengthens our influence with regulators and legislative bodies. The greater our membership, the stronger our advocacy impact becomes.
Mortgage Industry Lobby Day
AMBA was proud to host our Mortgage Industry Lobby Day, a milestone initiative in our ongoing efforts to strengthen our Members’ collective voice and advocate for the mortgage broker profession at the provincial level.
In partnership with Alberta Counsel, our government relations consulting firm, AMBA leadership, Board members, Political Action Committee (PAC) representatives, and industry leaders met with Members of the Legislative Assembly (MLAs) to discuss key issues impacting our industry.
Areas:
- Improving mortgage associate education standards
- Enhancing consumer education and financial literacy
- Advocating for regulatory frameworks that reflect today’s marketplace
The day concluded with a reception for elected officials, providing an opportunity for meaningful dialogue and relationship-building.
Political Action Committee (PAC)
AMBA’s Political Action Committee strengthens our advocacy reach and ensures your voice is heard.
The PAC:
- Leads MLA engagement and delivers AMBA’s key messages
- Builds and maintains ongoing relationships with policymakers
- Monitors legislative developments and recommends responses
- Equips AMBA members with advocacy tools, training, and talking points
Its work ensures AMBA remains a credible, informed, and proactive advocate for Alberta’s mortgage industry.
view AMBA’s committeesHow We Advocate
Direct Government Engagement
We participate in scheduled MLA meetings, regulatory consultations, and government-led reviews.
Regulatory Feedback & Collaboration
We provide recommendations on licensing standards, consumer protection, and industry best practices.
Industry
Partnerships
Through our collaboration with MPC, we elevate Alberta’s voice in federal conversations.
Empowering Members to Advocate
AMBA equips members with training, briefing materials, and tools to confidently engage policymakers.
