 Alberta's housing market in early 2025 presents a landscape of both opportunity and complexity. The province has witnessed consistent price growth, with the average home price reaching $524,755 in March 2025, marking a 5.5% year-over-year increase. Major cities like Calgary and Edmonton have seen significant upticks, with Calgary's average home price rising to $639,458 (up 7.3%) and Edmonton’s climbing to $460,685 (up 9.4%). This upward trajectory, while a signal of strength, also introduces challenges. The sales-to-new listings ratio (SNLR) in Alberta sits at 60%, indicating a market leaning toward sellers. These conditions can limit affordability and make traditional financing options harder to access—especially for borrowers with complex income profiles, recent credit issues, or unconventional needs. The Role of Business Development Managers (BDMs) In this evolving landscape, Business Development Managers (BDMs) are becoming essential resources for mortgage brokers. These professionals don’t just represent lenders—they help brokers uncover opportunities that may have not been seen as possible before, understand the nuances of non-traditional financing, and build smart, approvable applications. BDMs provide a bridge between broker and lender, offering valuable insights on alternative and private lending products. They break down underwriting expectations, help clarify submission requirements, and work collaboratively to structure solutions that align with lender guidelines and appetites. Strategic Deal Placement in a Rapidly Moving Market As the Alberta housing market continues to evolve, the ability to place deals strategically becomes even more critical. With inventory tightening and prices rising, brokers need to be nimble. BDMs help identify the right lending solutions for self-employed clients, investors, or borrowers with significant equity but limited provable income. They also guide brokers in crafting a borrower story that highlights strengths, addresses red flags, and resonates with underwriters—turning what could be a marginal file into an approved deal. Staying Current in a Fast-Paced Industry Alternative and private lending is a dynamic space. New products, policy changes, and lender shifts happen frequently. BDMs keep brokers informed through webinars, training sessions, and personalized support—ensuring they’re never caught off guard and always able to offer timely, accurate guidance to their clients. Conclusion Alberta’s real estate market offers real promise—but also requires a deeper level of knowledge and adaptability from mortgage professionals. Working closely with an experienced Business Development Manager can help brokers structure smarter deals, explore alternative financing solutions, and deliver real value to clients navigating an increasingly competitive market. Jennifer Peters is the British Columbia and Alberta Senior Business Development Manager at VWR Capital Corp. With deep knowledge of the private lending space and a hands-on approach, Jennifer partners with mortgage brokers to structure strong applications that meet lender expectations. All information about VWR Capital Corp. and contact details for Jennifer Peters can be found at vwrcapital.com. 
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AMBA Members—thank you. Your votes have helped shape the future of Alberta’s mortgage industry. We’re proud to introduce the newest leaders joining AMBA’s Board of Directors for the 2025–2026 term. These individuals exemplify dedication, professionalism, and a shared commitment to strengthening our community and advancing our strategic plan. We’re grateful to every candidate who stepped forward and to each Member who cast a ballot. This election reflects what AMBA is all about: a legacy of leadership.  Congratulations to our new Board Directors! Congratulations to Shawn Jewers and Lisa Mackey! We're excited to welcome the successful candidates to AMBA’s 2025–2026 Board of Directors. Your passion, experience, and dedication will help shape the future of Alberta’s mortgage industry. Our returning Board of Directors are eager to collaborate with them and carry our 2024-2026 strategic plan forward. Save the Date: Celebrate with Us at the AGM
Let’s officially welcome the new Board at our Annual General Meeting on Thursday, May 8 at the Courtyard Marriott Airport Hotel in Calgary. The swearing-in ceremony will mark the start of a new chapter—one driven by strategic vision and a deep commitment to the success of Alberta’s mortgage professionals. 🔗 Register now for AMBA’s AGM |
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