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2019 Fall Professional Day

Learn More. Earn More.

Invest in yourself and your career at this year’s Fall Professional Day Oct. 9 at Studio Bell in Calgary. Not only will you learn techniques to grow your business in a truly unique venue, this one-day conference will also include the 2019 AMBA Awards and networking event to follow.

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8:30am – 9:00amRegistration – Light snacks, coffee & tea provided
9:300am – 9:30amOpening remarks & introduction of the new Executive Director
9:30am – 10:30amSession #1: Alberta Economic Outlook with Ann-Marie Lurie, CREB® Chief Economist
10:30am – 10:45amCoffee break
10:45am – 12:45pmBusiness Plan Workshop: It’s Time to do Different with Gina Best, Business Coach
12:45pm – 1:45pmLunch (provided)
1:45pm – 2:45pm Session #2: Cathy Godin, Senior Manager, Mortgage Underwriting – Home Trust
2:45pm – 3:00pmCoffee break
3:00pm – 4:00pmSession #3: Catching and Keeping Great Clients with Peter Baran, Principal and CEO, Blueneck Consulting
4:00pm – 5:00pmAMBA Stars: Award Presentations – Complimentary Caesar Bar
5:00pm – 7:00pmNetworking Reception (cash bar & hors d’oeuvres) featuring live music

Special Guests

Speaker: Pete Baran

Pete Baran started out sweeping floors and fixing equipment in the family business, but went on to hold senior leadership positions in several Fortune 500 and private companies across Canada. He’s been a senior partner, director, regional VP, chief operating officer and CEO, but hasn’t forgotten how to roll up his sleeves and work with people to get things done. He now consults, coaches and provides leadership training to businesses in Alberta through his company, Blueneck Consulting.

Pete Baran Session: Catching and Keeping Great Clients

What is it that really makes people interested in your products or services? What makes them tell their friends about you and keeps them coming back? Is it your high quality services? Your new website? Maybe it’s all the “likes” you get on social media? Instead of following fads and hoping for the best, learn the science behind what makes customers tick and how to pivot your business to catch and keep better clients. Here is what you’ll take away:

  • Discover what you are really selling – its not what you think!
  • Find the innovations that generate more client value
  • Make your customers happy, not just satisfied
Speaker: Gina Best

Gina Best is a serial entrepreneur and a maverick coach with a penchant for pushing people’s buttons and compelling business owners to deal with their personal shit so they can attack their businesses with passion and authenticity. Gina runs her own business building workshops, coaches entrepreneurs, speaks to and inspires audiences across the continent, and still finds – rather makes – time to be a mostly patient mom to two wild boys, a witty and wonderful friend, a shoe hoarder, and a bold and gracious mentor to young business women in her community. Gina is the first to admit that she has it all and she earned it – through hard work, tears (like full out sobs), anger, self-doubt, grit, and hustle.

Gina Best Workshop: It's Time to Do Different

When is the last time you really looked at your numbers? Are you on track to meet your goals for 2019? Have you set your goals for 2020? In this hands-on workshop we are going to get down and dirty and get real. Let’s look at what you can do, what you are not going to do and most importantly, let’s make a plan that will get you where you want to be.

No more just going with the flow – it’s time to get intentional about what you are doing in your business. Let’s talk about how we can get you off the hamster wheel of day-to-day activities that only serve to keep your head above water. Let’s talk about how you can shake things up and achieve more by bringing more creativity and focus into your daily tasks.

Have you every thought about cool, interesting or different concepts that you’d like to implement in your business, but you’re constantly being sucked into tasks that need to be done but have little to no value or impact? Guess what - it’s time to change things up and do something different!

We’re going to focus on getting clarity when it comes to increasing productivity and focusing on areas in your business that will increase your bottom line and – imagine it! – make your life far more enjoyable.

Speaker: Ann-Marie Lurie, Chief Economist

Ann-Marie has nearly 20 years of experience in the real estate sector. She has had the opportunity to work in several different aspects of real estate including commercial brokerage, pension investment, residential real estate analysis and multi-family underwriting. Some of the companies that she has worked for included Colliers International, CMHC and Canadian Urban Equities. Her diverse background in real estate has enabled her to provide insight into the macroeconomic climate and factors impacting the real estate market.

Ann-Marie joined CREB® as the Chief Economist in 2011. She is responsible for scoping, developing and leading the board’s economic analysis and market intelligence products. During this time, she has helped establish the organization as a credible and trusted source of housing commentary. Recently she has broadened her scope by working on housing and economic analysis for the entire province of Alberta.

Ann-Marie has completed both her BA Honors and MA in Economics from the University of Calgary.

The Shifting Market: Where Do We Go From Here

Join Economist Ann-Marie Lurie as she provides insight into the key factors that have influenced the current housing marketing across Alberta and the implications of recent shifts for the rest of 2019 and into 2020

Speaker: Cathy Godin, Senior Manager

Cathy Godin is a Senior Manager, Mortgage Underwriting with Home Trust in Calgary, and has been with the company since 2011. Prior to joining Home Trust, she worked as a mortgage broker for seven years and thus is familiar with the unique challenges brokers face when working with clients who have non-standard lending needs.

Cathy’s area of focus is on the ways in which alternative lending fits within the broader mortgage lending landscape. She is excited to share her industry knowledge and background to help mortgage brokers and agents grow their business.

Cathy graduated from Mount Royal University in 2006 with a BSc diploma in biosciences.

The Benefit of Adding Alt-A Solutions to your Business

The Canadian mortgage marketplace continues to change. New rules and a new generation of home buyers are creating new opportunities for mortgage brokers. This presentation will highlight how the mortgage needs of self-employed, new to Canada and borrowers with bruised credit can be addressed.

Home Trust
MCAPCWB Optimum MortgageVWR Capital Corp.Alta West Capital Equitable BankCNAREA Lawrenson Walker Real Estate AppraisersTDHaventree BankGenworthRMG MortgagesCalvert Home MortgageSharp InsuranceMortgage AllianceFirst National Financial

AMBA members: Members must log into their member zone account to register. Click here to log in.


We're sorry, but no products are available to purchase for this event, at this time. Please consult the registration period above for more information about when any event registration periods will occur.