Political Action Committee

The Political Action Committee (PAC) plays a key role in advancing AMBA’s advocacy strategy by cultivating strong, collaborative relationships with provincial decision-makers. Composed of engaged AMBA members, PAC works to ensure that the priorities of Alberta’s mortgage brokerage industry are clearly communicated and effectively represented to Members of the Legislative Assembly (MLAs).

In addition to direct advocacy, the PAC helps build AMBA’s political capacity by equipping members with the tools, training, and support needed to engage confidently with policymakers. Through coordinated outreach, strategic messaging, and ongoing monitoring of legislative developments, the PAC reinforces AMBA’s role as a credible, informed voice in shaping policies that impact the mortgage industry.

Key responsibilities include:

Act as a representative for AMBA in scheduled MLA meetings, delivering key messages about AMBA’s role and policy priorities.
Lead AMBA’s MLA Engagement Plan to promote awareness and support for industry-related policies, maintaining communication with MLAs post-meeting to strengthen connections and track policy progress.
Build long-term relationships with policymakers and government officials to ensure continued dialogue and collaboration.
Monitor and share relevant legislative developments with the committee and AMBA leadership, and recommend responses to AMBA’s Board of Directors as needed.
Provide feedback and guidance on AMBA’s political action strategy (Government Relations Plan) and ensure AMBA remains an influential voice in provincial policy discussions by proactively engaging in legislative and regulatory conversations.
Equip committee members with advocacy tools, including talking points, training, and briefing documents.

Click here for more information regarding responsibilities, measures of success, and overall goals of the Political Action Committee.