John Bourassa is responsible for Sales and Marketing at Equity Financial Trust Company. He leads a talented business development and marketing team dedicated to providing alternative lending solutions to Canadian mortgage consumers via the broker channel.
He has over 25 years experience in the Canadian residential mortgage industry. John was integral to the growth of CIBC/FirstLine in the 1990s. He successfully launched their operations in the Province of Quebec and then lead the Business Development team in the province of British Columbia. John formed part of the founding executive at Mortgage Intelligence before starting a career in mortgage brokering where he spent over 10 years.
Most recently, he was an owner of a successful brokerage in Ottawa boasting over $200 million in annual originations
Equity Financial Trust Company is a federally regulated trust company that provides alternative residential mortgage solutions. Equity originates mortgages through the mortgage broker channel, and is a member of the Canada Deposit Insurance Corporation (“CDIC”). Our goal is to become Canada’s alternative mortgage lender of choice. We truly believe our current and future success is based on one factor – our people.
Equity Financial Trust Company was founded in 1990 as Equity Transfer Services Inc. to serve the business-to-business stock transfer market. In 2006, we became a regulated trust company to provide our clients the flexibility to do deals within or outside a Trust structure. In 2011, we received approval from OSFI to issue retail deposits to the public, at which time we began our mortgage operations. In 2013, we sold our legacy stock transfer and corporate trust business to the TMX Group to focus exclusively on the residential mortgage market.
At Equity we believe in client service. Our firm is organized around your needs. We practice quick response times, offer dedicated relationship managers, online tools, etc. We employ innovative solutions that are customized to your business and regulatory requirements.
At Equity we believe in Experience. We have an experienced team that understands your needs and is able to work alongside you to accomplish what needs to be done. We are able to quickly assess complex situations and to mitigate potential risk.
At Equity we believe in a commitment to partnership. We understand the value of a strong partnership and are committed to your success . Our goal is to build long-term sustainable relationships with our clients, and grow with them.